We are a 100% Made In Africa label providing clothing that offer style conscious consumers quality, variety and convenience, at affordable prices.

Tongoro is an African ready-to-wear label offering affordable fashionable items. Our brand focuses on understanding the fashion that our customers want offering playful and unique apparel. By sourcing our materials on the continent and working with local tailors, our long-term goal is to contribute to the development of the retail production in Western Africa, opening our first atelier in Dakar, Senegal.

The Founder

The chance we have when it comes to the Made In Africa, is that African fashion is not fully established yet ; the African fashion standard is more high fashion than mass market ; more expensive than really affordable, which leaves space and place for new models. Africa being at center of the fashion conversation today, it is also important for me to do something that can benefit the place I come from. The challenge is now to discipline and structure ourselves at every level to come up with strong entities able to compete with others on a global level.

Sarah Diouf