From fabrics to manufacture, TONGORO takes the bet to engage in a 100% local African production creating an atelier in Dakar, Senegal. I came up with this idea paying attention to online retailers success such as Asos, offering global fashion at affordable prices. Willing to go in a different direction than already existing African fashion online platforms (marketplaces), it was important for me to get involved in the process of designing my own collections, the long term goal being to give birth to creative collaborations with the strongest African designers.

— SD